acl.01.2021.01.03

Visual communication is a kind of visual media, whose aim is to convey specific things through visual forms. Graphic creativity is ingenuity impression and conception sought by visual communication. Graphic creativity is the core of graphic design. Taking the spread of information as fundamental principle, creative thinking as guide, graphic creativity seeks the expression and manifestation of original impression. But with the popularity of graphic creativity, similar ideas constantly emerge among designers. How to break graphic limitation in visual design has become one of the urgent research subjects. This study aims to explore diversified and multi-material expression of experimental graphic, connect graphic creation with vision of the designers’ own and create by multi-media means, so as to break through the limitations of graphics in existing graphic creativity. The ways to present creative graphics includes not only digital computer design, which is currently commonly used, but also form design, manual generative design, material generative design, time generative design, trace generative design, physical generative design, social generative design, program generative design and others. How to use these methods correctly in visual graphic design and form methodology is the focus of the study.